In 2021, HBO Max is streaming the entire Warner Bros. In the U.S., HBO Max offers more than 13,000 hours of streaming entertainment, including all HBO current and past programming, Max Original series as well as content from brands like Warner Bros., DC, Cartoon Network, Adult Swim and Turner Classic Movies and licensed content. That’s because the media conglomerate wanted uniform direct-to-consumer relationships, which among other things let it collect data for targeted advertising - for example, in the HBO Max With Ads tier, priced at $10, introduced this past June. Well before HBO Max launched, WarnerMedia made the decision to phase out HBO as a subscription through Amazon Prime Video Channels (as well as other digital “channel” providers like Apple TV) in the U.S. HBO Max recently began its global rollout launching in 39 markets across Latin America and the Caribbean in June, and HBO Max will come to six European countries next month as it begins replacing the HBO-branded streaming services. But as AT&T CFO Pascal Desroches reiterated this week at an investor conference, the company’s prior guidance for 70 million-73 million global HBO Max and HBO subscribers by the end of 2021 factors in the impact of HBO leaving Amazon Prime Channels.Īs Desroches previously told investors, AT&T expects most HBO Max subscriber growth in the second half of 2021 to come from outside the U.S. WarnerMedia is expecting the end of HBO on Amazon Prime Video Channels (which had cost $15/month) to cause its total domestic HBO/HBO Max sub base to take a hit in the third quarter. 26, and is squarely targeted at Amazon Prime users who have just lost access to HBO and HBO Max. The 50% off deal is available in the U.S.
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